Influencer Marketing Influencer Marketing Concept

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Sohanysohi
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Joined: Tue Jan 24, 2023 8:41 am

Influencer Marketing Influencer Marketing Concept

Post by Sohanysohi »

Influencer Marketing is mostly based on word of mouth marketing and referral marketing. If someone recommends a product, the probability of the recipient trusting and acquiring the product is high. If the person receives incentives or benefits, the effect of advertising and identification with the company may be greater. The difference with influencer marketing is that the advertising message is multiplied by the reach of the influencer. In the best case, the dynamics of the virus will be created.

Definition of Influencer Marketing Psychologist and economist Robert Cialdini coined the term "influencer" in his book "Influence: Science and Practice," which was published in the US in 2001. The key concept is that people are relatively easy to influence. Actions can be controlled to Netherlands Mobile Number List some extent by swish-click effects, as we follow a certain pattern. According to Cialdini, the principles of this influence can be described as follows: * Reciprocation: Free goods generate a sense of obligation in the recipient. He, on the other hand, would respond to this behavior in order to owe her nothing. Example: Incentives and sign-ups for newsletters.

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Consistency: The recipient is committed because he wants to be consistent in words and deeds. He therefore commits to a certain behavior, which is expected later. * Social proof: When other recipients exhibit similar behavior patterns, they appear more attractive. Someone who is unsure about a purchase will base their buying decision on other people. Liking: Many decisions are made out of sympathy. People tend to be reassured when they find their colleagues sympathetic and attractive. * Authority: A certain degree of authority leads to obedience.
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