Keep your meta descriptions to a reasonable length. Google photo editing servies typically displays - characters in their search results, so aim for something within that range. If you re unsure where to start, look at some of the pages on your website and see if they could benefit from having a well-crafted meta description. If you re unsure, contact an experienced SEO professional for help. Tips for writing an effective Meta Description An effective meta description is informative and persuasive, convincing potential clicks that your page is worth their time. Here are some tips for writing a compelling meta description: Keep it under characters: This is the limit for most search engines, so you want to make sure your meta description can be read in its entirety. Use relevant keywords: Choose words and phrases that accurately describe the content of your page.
These keywords will help potential readers find your page more easily. Write in active voice: Be clear and concise in your language to persuade readers to click through to your page. Focus on the benefits: What can readers expect to gain by clicking through to your page? Write with these benefits in mind to entice clicks. Conclusions While meta descriptions don t hold as much weight as they used to, they re still essential to your on-page SEO.