When You Become Self-employed

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Only then will a company find out how its innovation is being received. This procedure is delicate and expensive. Startups and other small businesses cannot take such a risk. That's why Ries recommends proceeding according to his lean startup method. It makes it possible to obtain feedback from the targeted target groups in short periods of time and to optimize.

The product to meet customer needs. Advantages and disadvantages of the lean startup method The biggest advantage of using Lean Canvas, BML and MVP is the Speed ​​. An idea C Level Contact List becomes a concept and from it the first prototype or the first minimum viable product. Further development does not happen based on gut feeling, but rather on based on real feedback and data.



This means that a product is not developed for years and only then tested. A disadvantage of the lean startup method is its feasibility: Not every business model and every product can be developed iteratively. It is therefore impossible to gradually bring a car, an airplane or a medical device onto the market.