How to Exploit Them to the Advantage of Your Business

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nafisahumu
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How to Exploit Them to the Advantage of Your Business

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Some people love them and some people hate them. What is certain, however, is that emails have become over the years one of the most used means of communication both by private citizens and in the business world. In recent years, email marketing has gone one step further. Not happy, progress has brought us Artificial Intelligence, which has also changed and improved this world. In this article we will talk about: What is Email Marketing? Email Marketing and Artificial Intelligence What is Email Marketing? Considering that since 2017 alone the number of emails sent and received has increased from 269 billion to 333 billion in 2022.

It was inevitable that someone would see a business opportunity behind this widely used communication tool. This is how e-mail marketing was born, a form of direct marketing Country Email List that operates according to a "push" logic. In other words: Email marketing can be defined as a form of permission marketing and therefore a gradual and non-invasive approach to the consumer by the brand, aimed at generating a long-lasting relationship rather than an immediate conversion. The term permission marketing means that, unlike what happens with other forms of corporate communication, in email marketing it is the people themselves.

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Objectives of Email Marketing Email marketing activities can be aimed at: Finding new customers Cultivate relationships with leads and customers Stimulate sales Do advertising activities Email Types To clarify, it seemed interesting to us to divide emails into three macro categories: Direct emails , known as DEMs. Very accurate promotional emails addressed to specific targets; Newsletters , emails rich in content and of an institutional nature Transactional emails , messages with which the company relates to customers to manage commercial and customer care processes.
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