Ppc Questions 2020: Cannabis, the Presidential Election, and Your Advertising Costs

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kamrul011
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Ppc Questions 2020: Cannabis, the Presidential Election, and Your Advertising Costs

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PPC and the costs associated with serving ads over the past few months have been exponential. There are constantly different campaigns pushing the prices to add. A big campaign you may have heard of is the US presidential election. A close race that recently concluded while writing this blog post.Recently, Tim Brown and Brett Midleton sat down and talked about PPC and how it can be used to your business advantage to attract more leads.You can watch the full interview here or continue reading this blog for more answers to your PPC questions.ContentsDoes it make sense for your business to do PPC?When is PPC usefulBeard care and Brett's perfect day...PPC Cannabis?Brand awarenessInfluencer MarketingOther niches with PPC restrictionsMature contentAlcoholIndividual protection equipmentThisPolitical ads and the cost of adsDoes it make sense for your business to do PPC?This is the first question posed to Brett in the interview, and it's a frequently asked question by many companies new to paid advertising.

The answer: PPC can work well in many niches.Brett says that instead of looking at it from an industry perspective, you should look at it based on what you're trying to market. Maybe you have a high value ticket or a premium service. In these cases, the value of a lead can be very high because the value of a customer or sale is high.Spending money on PPC makes sense if selling your product will earn you a significant amount of money. Home services, financial services, lawyers or attorneys Phone Number List are all specific service industries that will see higher customer value. When the customer value is high, say around $5,000, it makes sense for you to invest money in paid ads.

When is PPC usefulTake this keyword, for example. Many lawyers use this keyword to get high value clients. It's incredibly expensive, but it has low traffic, and in turn, the traffic it has is very intent-based. Some big companies will spend millions of dollars on ads for keywords similar to this image.Cost per click analysis.As you can see, a single click will cost $80, but that click could generate thousands and thousands of dollars in business. Some businesses find great success by paying big bucks for keywords like this.If your website has a high conversion rate, you might find that an $80 visit to your website is worth it. As Brett says in the video, finding such expensive keywords isn't that common and probably isn't something you'll encounter unless you work in the law field.
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