Zhihu, Fully Embrace the Membership Economy

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mahfuj
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Joined: Tue Apr 12, 2022 8:35 am

Zhihu, Fully Embrace the Membership Economy

Post by mahfuj »

This time, Zhihu has launched a salt-selected member system
phone number list of the whole station system, which can be said to fully embrace the membership economy. This article is based on this as a node to explore a more phone number list complete business model.

Content platforms have fully embraced the membership economy.

QQ, Weibo and Tencent Music have launched member value-added services very early, and iQiyi and Tencent Video have already achieved initial results in learning from Netflix. Now, if you want to watch the exclusive new show at station B, you also need to purchase a membership. Not only these entertainment content platforms, but Caixin, which is known for serious news content, also implemented fees in 2017. Only members can watch the full report.


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The latest example is Zhihu. In fact, Zhihu has launched "Super Member" and "Book Club Member" before, but the previous membership service was launched by Zhihu's sub-department "Zhihu University", and this "Salt Member" is Zhihu. Almost the whole station system was launched. Of course, previous members can upgrade on the original basis. Taking this as a node, we will explore Zhihu with a more complete business model, run small steps, and enter the era of membership in an all-round way.



01 What are the similarities and differences between Yanxuan members phone number list and other members In 2017, Zhihu, which established "ideas" and "organization account", was criticized by some people as more and more like Weibo or even Toutiao. But later we found that Zhihu has not become another species, because for Zhihu, knowledge service is always its underlying logic, and the community is always the cornerstone of its products.
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