Is it possible to calculate the return on investment, in the short and long term, in a link building campaign? Are the metrics offered by the tools for their measurement reliable? Do you know how to interpret the data obtained? Which of these measuring instruments is really useful for something? Let's see if it is possible to answer all these questions as accurately as possible... Let's start! Measure the ROI of Link Building Calculation of ROI in link building in the long and short term Pretending to measure the ROI of link building in a few weeks is like picking pears from an elm tree. To interpret results correctly, they must be measured over the course of months or even a year or more in the future. That is to say, an immediate value is not created and if they sell you the opposite, it is clearly smoke what they offer you... But, is there in some cases a possible short-term reading? Yes, in ecommerce -type businesses , the conversion is more immediate with the sale generated from that possible link attributable to the link building campaign . Provenance is more direct and therefore more measurable.
Domain of Authority, The Only Honest Metric of Link Building ROI? In the long term, from six months onwards, the best way to study the return on investment is through the Domain Authority (DA) metric. Researching traffic or ranking against the competition and comparing your domain authority to theirs will make you assess the ROI on your link building strategy. The DA is logarithmic, this means that it is exponentially easier to go from 10 to 20 than from 80 to 90, where a greater magnitude of effort is needed to continue increasing the DA. Moving the needle takes a lot more effort to improve when phone database you're already at or near the top rather than starting from scratch. In any case you can increase Domain Authority by generating many high quality links to your website on many external websites, eg by doing well understood GuestBlogging . But, what do we get if we increase the authority domain of our website? Increasing the DA will make each new piece of content generated work better than if the authority were lower, that is, a high DA provides a multiplier effect for all the constant efforts made. Metrics and programs: a false security A recent Sixtrix article delves into why certain metrics obtained, such as:
Domain Authority , Authority Score and Domain Rating , offer different calculation values that differ significantly from each other, so can we make reliable decisions based on these data? For example, Domain Authority (DA) , developed by Moz , displays a ranking score that predicts how likely a website is to rank in search engine results. Similarly, SEMrush with its composite Authority Score metric measures the overall quality of a domain. And so much of the same Ahrefs , with its Domain Rating (DR) . All three offer comparative magnitudes to evaluate a domain from the SEO point of view , but when analyzing the authority of a certain domain through these tools, it happens that they can create false values. Taking the example of Sixtrix , comparing the digg.com and rae.es domains, the same authority ratios have been obtained for both domains with Moz , Semrush and Ahrefs , when in reality, anyone who has delved into the subject of SEO , you will know that these data are nonsense, since a link from the digg.com domain will not have the positive effect that a link from the rae.es domain can have . On the contrary, with a bit of bad luck, Google can even rate such links negatively. Another example of the same caliber occurs with the different ways that Google Search Console has of registering an impression, since some do not mean that a user has seen the web, they only provide uncertain data.
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