Learn About Emotional Marketing and Why It Is Important for Your Company

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pujamonidas99
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Learn About Emotional Marketing and Why It Is Important for Your Company

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Human beings are emotional and rational people, this is what science says and the different studies that have been done on the subject. Starting from all this, a branch of marketing is created that is known as emotional marketing . One of the most popular beliefs about marketing is that all strategies are thought of the purchasing needs that people may have, but if we start from this alone, sooner or later that strategy is not going to be functional. However, beyond what people need, there is something else that generates a bigger impulse and that is emotions. How does emotional marketing work? How many times have you bought a product for the simple fact that it reminds you of a happy moment from your childhood.

Well all those "unnecessary" purchases that you made for a memory were made thanks to emotional marketing since, if we think about it out of necessity, a toy, for example, is made for parents to buy for their children. This marketing strategy is also linked to neouromarketing strategies , which we will leave for later, but everything Industry Email List is related to connecting with the emotions that sell the most, without people seeing that the only objective of a brand is to sell them a product or service. Among the brands that handle emotional marketing very well is coca cola, being the one with the most experience on the subject.

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Do you remember some of his commercials? Well, in all of them they do not talk about their soda, the flavor or the advantages that drinking them can bring, they simply talk about the moments that you can share with your family (happiness) or how sharing the table at christmas is one of the most beautiful moments (nostalgia ). Without a doubt, a well thought out emotional marketing strategy can help your company stand out in whatever it is doing. At lofton, we have experts in digital marketing , who can help you land all the ideas you have and make them come true.
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