SMB Forum

Only then will a company find out how its innovation is being received. This procedure is delicate and expensive. Startups and other small businesses cannot take such a risk. That's why Ries recommends proceeding according to his lean startup method. It makes it possible to obtain feedback from the ...

The project team tests the MVP on the targeted target group and collects as much feedback as possible. With the data collected, the hypotheses can be confirmed or refuted. The team learns from it, adapts its concept and makes new assumptions. The build-measure-learn cycle starts from the beginning. ...